Ubud is a town on the Indonesian island of Bali in Ubud District, located amongst rice paddies and steep ravines in the central foothills of the Gianyar regency. Promoted as an arts and culture centre, it has developed a large tourism industry. Ubud has a population of about 30,000 people. It can be difficult for visitors to distinguish the town itself from the 13 villages that surround it. The area surrounding the town is made up of small farms, rice paddies, and dense forest.