Jaya Utama Indo is one of the pioneer bus POs for the Surabaya-Semarang route. In the early 1990s, this PO only had five fleets under the name PO Jaya Utama. Fierce competition made him experience ups and downs. This bus company has acquired several POs such as PO Trigaya Putra and PO Tjipto.

This PO has also opened the Surabaya-Yogyakarta middle route, but it didn't sell well so it was released. In 2000, this company acquired PO Indonesia so that it changed its name to PO Jaya Utama Indo until now. This makes the routes they have wider with a fleet that has reached hundreds of units.

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