Batu Ferringhi is a suburb of George Town in Penang, Malaysia. Located along the northern coast of Penang Island and about 11 km (6.8 mi) northwest of George Town, it is the prime beach destination in Penang among locals and tourists. To cater to the influx of tourists, several major high-rise hotels have been established along the 4 km (2.5 mi) stretch of beaches, including Hard Rock Hotel. The beach resorts along Batu Ferringhi also offer various water sport activities, such as parasailing. On a clear day, one could get a picturesque view of the Andaman Sea and Mount Jerai, which is located within the neighbouring state of Kedah. In addition, Batu Ferringhi is famous for its night market that offers a wide variety of merchandise and street food. There had been human activity within Batu Ferringhi as early as 1592, when an Englishman, Sir James Lancaster, arrived and began pillaging other vessels around Penang Island. However, for much of its recent history, Batu Ferringhi was a quiet village, until the urbanisation of the area beginning in the 1970s.